OAKLEY ELITE PRODUCT LINE

THE START

The Oakley brand is well known world-wide for their designs, sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. They currently hold more than 600 patents for eyewear, materials, and performance gear. Our team at Moore Studios was excited to be invited to assist with an issue that Oakley had not yet found a solution for.

CHALLENGE

Oakley was looking for an innovative way to showcase their elite brand of products called “Elite.” We quickly engaged and began to develop a webpage design that would uniquely accomplish their goal.

SOLUTION

Our talented team also developed a stellar marketing campaign that we delivered directly to their targeted audience.

RESULTS

Both the webpage launch and the exclusive marketing campaign were successfully executed leaving our client quite happy with our performance.

Scope of Work

Every project at Moore Studios starts off with a scope of work that it outlined in detail and presented to our client.

Wireframes

Any good website starts with a good plan. By creating the basic foundational structure of the page and process, we were able to focus on content hierarchy. Ultimately, this creates streamlined solutions that drive users to the most useful content.

The7 Product
The7 Product
The7 Product

Design & Development

The overall user experience and organization of content was a big focus through this project. We design a comprehensive and state-of-the-art event management system to effectively communicate to thousands of groups hosting a single day event at their location.

UX / UI

RESPONSIVE, ACCOUNT & DASHBOARD PAGES

ELITE SHOWCASE

Oakley’s first ELITE Collection showcase on the homepage of oakley.com.

NEW ELITE COLLECTION

Oakley’s Elite Assault Boot might as well be a tank: it features a fire and slash resistant hybrid carbon fiber/stainless steel outer, chemical-resistant outsole, and puncture-proof inner sole.

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